The first look became very popular in the last couple of years. A lot of couples will see each other before the ceremony to do family and wedding party photos. That way they can enjoy their own cocktail hour and mingle with their guests. We as photographers like it especially late in the season when there is no day light left after the ceremony. Another benefit is the pressure it takes off the couple. The first look is a lot more intimate and can be done totally in private. It is a very special moment that creates beautiful photos.
Something to think about:)